Wednesday, March 18, 2009

Felicia Day does not bring ROI, brings pain and heart break

(MP) – “Do you love watching nerds kiss? Can’t get enough of long goodbyes?” These questions are the basis of a new social networking site called Nerdykisses.longgoodbyes (http://tinyurl.com/dyukj7). Started by Eugene and Claudia Pembertin in 2008, their quest began as a labor of love via angel seed money through their WoW (World of Warcraft) community. “Our avatars, Trevenian and Persephone, reached out to the Alliance throughout Azeroth, and the Alliance responded,” Pembertin explains, “all of our fellow night-elves contributed, much like a dowry to our union.” Pembertin refers to the couple’s actual meeting after falling in love online as their WoW avatars. “We were so excited that we used to film our love for our friends to see all the time,” explains Claudia, “so much so people were actually hooked! Like Ever-crack!”

It does not take a whole lot to divert the attention of today’s Millennials (hell, even the majority of Gen Xers for that matter), but for every new start-up and new social networking sight, the bottom line will always be to monetize the content. In the business community, ROI (return on investment) is how much profit or cost saving is realized, and is sometimes used as a way to grade how well a company is managed. So when the Humans, Gnomes, and Dwarves of the Alliance came calling, the Pembertins had nothing to show them. “They banished us!” explains Eugene, ”these lesser races had the nerve to cast us out! I was desperate!” This desperation drove Eugene to go on a quest. That quest would lead him to the SXSW festival, that quest would lead him to his true desire, THAT quest would lead him to…Felicia Day.

Felicia Day: actress, producer, writer, editor, serial tweeter, accomplished violinist! How could this siren’s song not hypnotize a helpless Eugene Pembertin? “I didn’t even realize he was gone, “notes Claudia, “one morning I awoke, turned to check if he had to use the bathroom, but he wasn’t there. I called everywhere. I looked everywhere for some information as to his whereabouts…and that’s when I found it.” This buried treasure that Claudia uncovered was a vast collection of photo-shopped pictures of Felicia Day and Eugene in strange WoW costumes, sexually explicit poses (with their heads on porn stars bodies), and crumbled tissues and stiff socks. “I knew then where he was. I can’t for the life of me figure out how he hid this, how he’s become obsessed…how he got his socks so stiff.”

Those answers were found on Eugene’s arrival home, defeated, later that week. Eugene had gone to SXSW, followed Felicia Day from the shadows like a night-elf, and tried to approach her. He was blocked by an irate “Dr. Horrible Sing Along Blog” fanatic, who was trying to get Felicia to give him Doogie Howser’s (Neil Patrick Harris) number. “And then…she was gone.” Explains Eugene, “I thought, at first, that if she would come on nerdykisses, and kiss me, and hug me, and ride on my back like a pony, that “The Alliance” would welcome Claudia and I back; but, I realized that my obsession ran a little deeper.”

Today, Eugene and Claudia are still together, trying to keep their website above water through our current recession. “I don’t know what our future will be,” explains Claudia, “we’re probably going to have to bring in others to kiss and hug on our site, and become more of a distributor of kissing content. We might have taken our show as far as it could go.” And what of Eugene’s indiscretion turned obsession? “Look, I’m not saying it’s easy, I try to gain her trust back every day...day…Felicia Day…sorry. As I was saying, it’s gonna be hard, but I need to rejoin “The Alliance” with my maiden at my side! This is certain. If I can survive “corrupted blood” at Ironforge, then I can do anything. This is my ‘instance dungeon’, and I’m gonna mine it for all the treasures I can.”http://tinyurl.com/dyukj7

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