Tuesday, March 31, 2009

Twitter: Teaching Failures The Art of Failing

Klauss Gerhardt, the abstract artist and long-time failure, known simply as “Klauss,” loves when Twitter gets so bogged down with traffic that he can't post a message. It allows him the opportunity to, “see the beauty that is the fail whale.” Twitter's "fail whale," a giant whale being lifted out of an ocean by a small flock of tweeting birds, appears when the site is overrun, and is so popular it's on T-shirts and even tattoos. The icon -- which Twitter users call the "fail whale" because the creature appears only when the site has failed to load -- has gained a cult following as the social media site grows at breakneck pace.

Twitter, which lets users post 140-character micro-blogs, saw a 1,374 percent jump in unique visitors between February 2008 and February this year, up to 7 million from only 475,000, according to Nielsen NetView. With all of those new Twitterers, fail whale sightings and site crashes seem more frequent.

"I love that it is growing to the point that we will no longer be able to micro-blog,” explains Klauss, “we will only be able to sit, and watch this adorable whale; but also this thing that represents the Herculean tasks that we sometimes go about from day to day. I have the image tattooed on my hush-hush places, and, like Andy Warhol, I intend to re-interpret the image in all my future artistic endeavors.”

Klauss is not the only Twitterer to feel this way. Bill (mr_bill on Twitter), a 36-year-old San Franciscan, has organized parties in honor of the whale. The most recent, held in California in February, was attended by more than 300 people, including Yiying Lu, the artist in Australia who created the image. Bill, whose fail whale parties have featured an aquamarine martini in honor of the icon's color, said the whale's popularity comes from the idea that failures are worth celebrating and learning from.

"We're all trying to do a lot of things that seem pretty impossible," Bill said. "It's nice to identify something positive with those failures."

Paul Paulson, long time friend of Klauss, and serial failure, attempted a similar “fail whale” party on the East coast, but tragically it was a complete bust.

“OMG, I felt like Jimmy Fallon on his late show!!!, “explains Paulson, “awkward, anxious, unable to talk to anyone one-on-one.” It seems that the group updates that intended to crash the system were not working. “We were all doing the usual things,” reveals Paulson, “you know, trying to take that 'What are you doing?' question literally, and put very inane things in our updates every, like minute, but we just couldn’t get the glorious whale to show itself! I was tweeting friends that couldn't attend (manic, CP, CW, TW33), and was really trying to push my own boundaries with witty “speed” updates, because I’m in training for next years Shorty Awards (The year's best producers of short* content 140 characters or less, on Twitter). I couldn’t BELIEVE that I didn’t win anything this year, but the whale has taught me to keep at it.”

It seems that Twitter is adjusting to the new “fail whale” obsession. Twitter co-founder Biz Stone wrote in a statement to CNN, "We have made amazing progress from a technical perspective as far as accommodating this rapid growth goes and will continue to improve system and subsystem performance moving forward," So will Twitter’s advancements break up this new cult of complete failure junkies?

“Not at all,” opines Klauss, “We have failed. We must learn from failure. We must embrace our inner whale, and begin again.”

“Oh, we’ll see more and more of the “fail whale” in the future,” states Paulson, “ Celebrities are adding to the site's mainstream popularity, school’s in England are replacing studies about WWII and the Victorian Period with Twitter classes to expand communication! Imagine tweeting your teacher a 140-character book report on Moby Dick? I would love it!! People talk. That's what we do," continues Paul, "We're social creatures. We're kind of wired for this. We’ll overwhelm the system again. It’s only a matter of time before the “fail whale” will be a constant. If at first you don’t succeed…you know?"

The fail whale's account on Twitter has more than 2,265 followers. A Facebook group dedicated to the whale has more than 4,400 members. The whale has spawned art and merchandise, from coffee mugs to baby clothes.

Monday, March 30, 2009

China Assures World That “Ghostnet” Only Targets the Dalai Lama…and Scott Baio?

(MP) - Computer terminals around the world are on red alert in the wake of the discovery of China’s new “Ghostnet” malware. The network can not only search a computer, but see and hear the people using it. However, Analysts in China are dismissing claims that nearly 1,300 computers in more than 100 countries have been attacked. "This is purely another political issue that the West is trying to exaggerate,", a Beijing-based strategy and military analyst, told China Daily, a state-run newspaper, “ what we do in our own borders is of our concern. Although the Dalai Lama must be discredited, the West can be assured that there is no espionage into their government, there is little to learn from them. However, Scott Baio…from him there is much to learn.

According to a Cambridge report, titled, "The Snooping Dragon: Social-Malware Surveillance of the Tibetan Movement," the discovery of GhostNet grew out of suspicions that the office of the Dalai Lama had been hacked. "GhostNet is capable of taking full control of infected computers, including searching and downloading specific files, and covertly operating attached devices, including microphones and web cameras," explain the report's authors, Shishir Nagaraja and Ross Anderson. “The Dalai Lama’s staff sent a foreign diplomat an e-mail invitation to meet the Tibetan spiritual leader, but before the Dalai Lama's people could follow up with a phone call, the diplomat's office was contacted by the Chinese government and warned not to go ahead with the meeting,"

The Cambridge report goes on to explain that, “Hackers gained access to computers in the Dalai Lama's office by tricking computer users into downloading attachments in e-mail which had been carefully engineered to appear safe. The attackers took the trouble to write e-mails that appeared to come from fellow Tibetans and indeed from co-workers. This was how they were so easily able to get to Mr. Baio,” the Chinese government has since confirmed, “he had responded to an e-mail from former girlfriend, Erin Moran, in regard to a “Joanie Loves Chachi” re-make."

Song Xiaojun shows no discomfort when explaining China’s fascination, and constant surveillance, for the washed-up celebrity. “Need I tell you the list? Pamela Anderson, Beverly D'Angelo,Nicole Eggert, Erika Eleniak, Heather Locklear, Denise Richards, Nicolette Sheridan, Brooke Shields, Svetlana Von Fleeden Fleiden Shlooden Shloden-Leibowitz, and of course, Liza Minnelli. China loves beautiful and trashy women," Xiaojun continues, "but we are not a handsome race. Charles is not in Charge when it comes to his looks either. We have listened into his web streams, read his e-mails, followed his click through analytics. How he moves from Aveda.com, to Manicattack.com, and arrives at his own IMDB page gives us great insight into what makes him desirable. We have learned very much.”

When pressed to comment, Baio responded, "Of course I feel violated. But…my IMDB ranking has gone up 232% this past week.” And, as a direct address to the Chinese that are following him, Baio says, “No, I’m not the best-looking guy in the world, but if you have an attitude like you don't care and you have something to back that up, like money or fame, it's a beautiful thing. It’s that simple.”

So, keep listening China, and the rest of the world may just start to tap into your system of information.

Friday, March 27, 2009

"Sexy" Spiderman Causes A Stir

(MP) - Everyone’s friendly neighborhood hero has been under the gun this week, in not one, but two reports out of Millard, Nebraska. The first called for a Spiderman comic book to be banned from the Norris Elementary School for it’s sexually explicit content. The comic is part of a popular new series about the loveable web-head, and Donna Helvering, head librarian of the Millard School District, said it's been in high demand.

“Each book that lands on Millard library shelves goes through a thorough selection process,” explains Helvering, “We look at books, as far as age-appropriateness, we look at books for readability and we make sure that we're buying books that are appropriate for all our kids,"

However, not everyone agrees. Physha Svendsen, a mother actively involved with her four children's educations, believes comic books like the one in question hold little literary value, and that the one her 6-year-old son brought home is not age-appropriate for students and wants it removed from the library.

"It has a lot of sexual undertones in here, as far as sexuality goes," she said. "They can learn this through any other place, but it's not something I allow them to learn, in my house at least."

Ironically, this has lead to the recent deluge of reports coming in to the Manic Press offices in regard to the recent arrest of husband to Physha - Bjorn Svendsen. Apparently, the school district is required to form a committee, evaluate Physha’s complaint within 30 days, and reach a consensus about whether to keep the book on the shelves of that library. In the interim, Svendsen said she plans to hold on to the book that her son brought home while the review process takes place. That book seemed to have an unexpected effect on the couple, as reports came in from all over Millard, in regard to loud moaning and crashing noises coming from the Svendsen’s home.

I came back from getting’ some jerky, and I done got see Spiderman runnin’ with his dingus danglin’ in the wind!” explains an eye-witness who wished to remain nameless, “I mean, I’ve seen some sick shit on that there, internet, thing-a-ma-jiggy! Like this one video, where this super hero is wearin’ fuckin’ women’s underwear! Super Man Thong I think it’s called? Not for me. Must be some fuckin’ faggots that made that shit. Anyways, Spiderman comes runnin’ naked as the day he was born out that there house, and a woman wearin’ a red wig came runnin’ after him with her titties flappin’ all out there. They were nice titties, but her cooter was more like my sheep dog Rufus than that little clean dog on them Taco Bell commercials. All of a sudden, they just stopped, dropped, and fucked! I couldn’t believe it!”











The police officer who responded to the call, was too late to catch them in the act. It was reported that Physha quickly ran away. But authorities did manage to corner Bjorn, and were able to arrest him after a twenty-minute stand-off. “We were careful with him,” tells Officer Farhar, “we thought he was on something. When we finally were able to question him, turns out he just got all sex-crazed from some comic book that he and his wife were reading in bed. The worst kinds of calls for us are ALWAYS domestic ones.”

Manic News tried to reach Marvel, Inc for a response concerning their most popular hero, but a spokes-person for Avi Arad, CEO of Marvel Studios, said that they have no comment on just how “sexy” Spiderman truly is.

In the mean time, the Millard School District still has not decided the fate of the book in question.

Thursday, March 26, 2009

Brandon Mavis Spotted at “Snip City” Before March Madness

(MP) - "When March Madness approaches you need an excuse ... to stay at home in front of the big screen. Get your vasectomy the day before the tournament starts. It's snip city." This is the Oregon Urology Institute’s radio spot that has been picked up all over the country. The March Madness vasectomy special is the brain child of Dr. Neil Baum: urologist, author (he's written five books), and amateur magician!

Dr. Baum offered up to 20 outpatient procedures to men in the days leading up to the big basketball tournament. The offer included a bag of frozen peas, a copy of the Sports Illustrated swimsuit issue, and a free pizza delivered to your house. “The motivation,” explains Braum, “ is that men can engage in the luxury of being able to have uninterrupted time to watch a national sporting event without having to take out the garbage or take the kids to music lessons. They'll have time to recuperate.” The special got so much publicity that hard-partying, trust-fund celebutard Brandon Mavis was spotted entering the institute.

Mavis, dressed out of season in his favorite Meat Shorts from the Weird Clothing Company (which he has been quoted to say are “f-ing carni-vicious man!”), has been in the news due to his latest sex-scandal. Mavis was arrested for publicly fornicating with a woman with a ScreamBody bag strapped to her face. The hot new alternative to video taping themselves, they would later squeeze it back in the privacy of his own hotel room, releasing the vocal elations, and masturbating on opposite sides of the room. “This is the fad for this irreverent generation. It’s healthy though,” explains Dr. Jesse Jamison, Mavis’ personal therapist, “there’s nothing wrong with sexual exploration. Brandon just needs to be careful.”

“I’ve been up in there, dropping knowledge and nut in chicks all over the world, “tells Mavis, “my dad told me that either I get married, with a pre-nup of course, or I make sure there’s no unforeseen seeds of mine, incubating in any oven somewhere. So, this deal sounded good. I can bag as many chicks as I want without any repercussions. Oh, and the peas thing sounded like a bonus.”

What Mavis is referring to are the benefits that are part of Dr. Baum’s special offer. “The magazine was something to keep them occupied and to enjoy during the recuperative period,” explains Braum, “and the peas are to prevent swelling after the procedure. The frozen bag of peas are placed on the genitals where it nicely conforms to the area where they had the procedure. Anything will work. It could be ice cubes in a Ziploc bag, but that can be cumbersome. Peas are anatomically adaptable.”

So what did Dr. Braum think of Mavis’ erratic decision to have the procedure performed? “It's the most effective method of contraception and the least expensive over the long run. Many men want to have the procedure done, but are scared. I wanted to try to entice men to have a vasectomy, make it convenient for them and motivate them to proceed. I think Brandon is becoming aware of his indiscretions, and growing into a responsible adult.” And what does Mavis think about this transformation into adulthood? “Yea, I guess, but I just love my hoops, man. Don't want to be bothered. Go Huskies!”

Wednesday, March 25, 2009

Most Priceless Omission from Jackson Auction Block: Webster

(MP) - Possibly the biggest tour of Michael Jackson’s life is going on currently, and even that is causing controversy. The tour is not a big budget, grand, highly technical, incredible show that will culminate for ten nights at the sold-out O2 Arena in London. The real tour is the worldwide publicity exhibition of treasures from Michael Jackson's Neverland Ranch; treasures Jackson is claiming were never approved to put on-sale.

Jackson filed a lawsuit in early March, claiming that he had never given permission for the sale of many "priceless and irreplaceable" items. Some of the items in question are his famous jewel-encrusted gloves, a black fedora, a couple of MTV Video Music Awards, and Emanuel Lewis. The auction house, Julien's Auctions, fired back in court papers, saying that “Jackson's representatives had been deeply and enthusiastically involved in the sale for many months, until a sudden reversal last month.” Jackson’s spokes-person responded, “there is absolutely no way that Michael would have signed off on Emanuel. He loves Emanuel. Perhaps they misunderstood and meant to take the house that Michael had built for him on Neverland Ranch.” The house in question is a miniature ten-bedroom mini-mansion that the diminutive Lewis occupied.

"To say [Jackson] hadn't intended for these items to be auctioned was disappointing," Julien told the Daily News. "I can't disclose where we're at [legally], but I know everything's definitely well documented from our end. In a sworn statement, Julien claims that one of Jackson's employees met with him at a local McDonald’s, and tried to strong-arm him into canceling the auction, warning him that he would be in danger "from [Louis] Farrakhan and the Nation of Islam" if he didn't comply. “They told us that Farrakhan would free Webster in one way or another.”

In court documents filed in response to Jackson's fraud lawsuit, Julien reiterates that the “singer's estate asked him to take the Neverland treasure trove off its hands and that all the items were toted away under the close supervision of Jacko's employees—who were also involved in writing press releases and approving the auction-catalog cover art. They even gave us the photo that showed Emanuel’s best side,” continued Julien, “a photograph they thought that he looked the cutest in – before he got fat and bloated.”

As the court battle continues, the tour of the exhibit reached New York City, and is on display at the Hard Rock CafĂ©. When unloaded, it was found that Emanuel Lewis had mysteriously disappeared from the contents of the valuables. “I don’t know what happened to him,” explains Vincent Carbonarra of Mobile Manic Safes, “little guy just vanished. Got me!” The auction was estimated to make up to $20 million dollars; however, without Emanuel Lewis, the block's value has diminished considerably.

Tuesday, March 24, 2009

No Recession in Xanadu, Only Magic

(MP) - There is an old saying that when your friend loses his job - we are in a recession; but when you lose your job, we’re in a depression. “I never had a job to begin with, so who gives a shit, right?” exclaims Jeanine Menthol, who is currently the focus of the next season of Bride-asaurus on ManicTV. “You only live once, ya know? You can’t take it with yous?” Menthol, the newly engaged mother of two, was asked how the economic downturn will effect her, “I swears, this is gonna be, like, the best summer ever! We’ll just go to the Xanadu!”

No, not the Xanadu that is filled with muses, music, and magic. Not the Xanadu with electric light, smoke, and roller skates. Somewhere in the swamps of Jersey, a red, yellow, green, and aqua pleasure-dome is rising out of the weeds. This summer, Xanadu, the largest (4,500,000 square feet) and most expensive ($2 billion), mall ever built in the U.S, and third largest in the world, will open it’s doors for business. Once plagued by financial malfeasance by the Mills Corporation (the SEC formally investigated the Mills Corporation for executive misconduct and accounting errors), the troubled developer sold their stake in Xanadu to private investment firm Colony Capital to finish the job. The monstrosity will house: 165,000 sq. ft. indoor skiing and snowboarding facility, an 18-screen movie theater; fashion retailers such as H&M, Guess and Zara; and Cabela's, an upmarket fishing, hunting, outdoor apparel and equipment outlet. Adrenalia, an extreme-sports store, is slated to have an indoor wave pool, and the mall includes a skydiving simulator. Xanadu will also offer rides on a 286-ft. Ferris wheel that is sponsored by Pepsi. Is this excess just obnoxious amidst this economic downturn?

Larry Siegel, president of Xanadu doesn’t think so, “It’s not like people aren’t looking to recreate. They are.” However, with consumer spending dramatically reduced, and the American mall on life support, the International Council of Shopping Centers predicts that “73,000 stores will close their doors in the first half of 2009.” Retail expert Burt Flickinger III, managing director of Strategic Resources Group, projects that as many as “3,000 shopping centers nationwide could go under this year.” So just who will visit this un-aesthetic (it's surrounded by weedy wetlands, decrepit factories, shipping containers and railroads) fun-palace in East Rutherford, NJ?

“People that may not be able to rent that house at the shore or pay a few hundred bucks for a three-day pass to Disney,” explains Siegel, “but they can come here and spend $100. We’re counting on people like that, people like Ms. Menthol.”

"I think it's great! I don't think that we have enough malls," says Ms. Menthol, "Yous knows, shopping is good. My two little girls can both ski and swim in the same day, and me and Abraham can shop and ride the Ferris Wheel. Plus, it's like a billion acres, so I can find a place to smoke, like, anywheres."

Friday, March 20, 2009

Dave O'Chessee's Verdict on Josef Fritzl dungeon incest case.

So, there I was, in Sankt Poelten, Austria, covering one of the biggest news events of the century. Press from all over the world were on hand to cover Austria’s most heinous case: Josef Fritzl - accused of imprisoning his daughter from age 18 in a tiny, windowless, unheated, rat-infested basement that reeked of mold and lacked warm water, repeatingly raping her in front of their children, three of whom had never seen the light of day. His murder charge arose from the death, shortly after birth, of one of the seven children he fathered with his daughter. The Manic Press Corps had sent me over from the States. I would no longer cover Fresh Off The Field stories of adultery and assassinations. It was to be my lead into real journalism; haunting, gritty stories, the kind that get you recognition for with your peers, the kind that get you your drinks on the house. It had been a long, exciting week in Sankt Poelten, when something occurred to me…I had completely missed it.

I had awoken in my hotel room: tired, dehydrated, raw. I got a call from a cute little Spanish reporter with whom I had been tripping the week fantastic. Her name was Agata, meaning Agatha, meaning “good.” She rode me like the Orient Express. I wasn’t surprised about her absence this particular morning. It was her MO. She told me she was leaving. The trial was over. Evil had lost. So was I. I tried to piece together the preceding days.

I recalled that after opening statements by the prosecution and defense, reporters were ushered out of the courtroom for the duration of the trial. We were herded into a large marquee reminiscent of a beer tent, flanked by sausage stands and a mobile sweetshop. It had been erected outside the courtroom to accommodate the hundreds of journalists who've arrived here to follow the trial. We were inundated with folders handed out in the press tent helpfully listing gourmet restaurants and fashionable new nightclubs in town and included brochures from the local tourism board. Mayor Matthias Stadler sought to promote his town as a tourism and cultural center, enthusing, "Sankt Poelten has never been in the spotlight like this before, and I hope to use this opportunity to make good contacts with the media for the future.”

At first I was appalled by his desperate declaration. Mayor Stadler was trying to make the most of their sleepy, baroque town's misfortune of being the venue for perhaps the most grotesque trial in Austria's history. Then it hit me, she hit me. I saw her in the tent area with a beer in one hand, and a huge sausage in her mouth. I was done. Agata and I hit it off immediately, and all of a sudden the pamphlets and nightclubs began to look enticing.

We would make a point to check back in with the Press tent. We would get updates, and sound bite testimonies from second hand sources like, “I am deeply sorry with all my heart for what I have done, but I cannot go back and change it,” and, “I had a very difficult childhood. My mother didn't want me. I was beaten.” Things of that nature. I noted that he was a textbook socio-path. Right out of an awful John Douglas profile book, equipped with an evil lair, and a bad childhood. The updates to my main office in the States were general and placating. I would write the whole thing at the end. It would be great. They trusted me.

I arrived to the Press tent and almost everyone was gone. The jury had found Josef Fritzl guilty of raping and imprisoning his daughter for more than two decades and sentenced him to life in prison. They found Fritzl guilty of incest, rape, enslavement and false imprisonment of his daughter Elisabeth. It also found him guilty of two assault charges and murder in the death of the baby, one of twins, which died 66 hours after birth. I was told that the eight-member jury returned a unanimous verdict on all counts. I heard that Fritzl, dressed in a gray suit, blue shirt and dark tie, stared blankly ahead and showed no emotion as the jury delivered its verdict. I was informed that my article was due in an hour.

I sat down, and milked one last beer to assuage my guilt. I had to regroup and give this horrible story the attention it deserves. Mayor Stadler spotted me in my solitude (Christ I was the only one in there, he couldn’t have missed me). He sat next to me and asked if I had visited the Austrian Museum of Tin Figures. “It’s a great miscellaneous collectibles museum,” he told me. I said maybe next time. Mayor Stadler's efforts to use the occasion to promote tourism in Sankt Poelten may be emblematic of Austria's inclination to evade the uncomfortable questions raised by the Fritzl case. The number one being: How could this have gone on for so long without any indication? I thanked him and left.

I sat in my hotel looking over my press packet. My notes were barely legible. Agata’s number in Spain was written in red lipstick on Fritzl’s biography and wrap sheet. A wrap sheet that told anyone that looked at it that they should have seen this coming. My press pack was all I had. I had to get this done. I had to give this story justice. I had to report the news. I had to lend it heart. The heart that I didn’t give it all week. The heart that I gave to Agata along with all of my cash and a possible case of herpes. My press packet will remember for me and hopefully allow me to at least keep my Fresh off the Field job. And then, as Mayor Stadler hopes, the press pack will remember Sankt Poelten for its pear brandy and its wine, and its new nightclubs and gourmet restaurants.

Thursday, March 19, 2009

Roger De La Soul Left Off Times “World's Most Influential People Finalists for 2009”…Again.

(MP) -Time.com is calling all hands to cast their votes for the leaders, artists, entrepreneurs and thinkers who deserve a spot on this year's TIME 100. Conspicuously absent for the fifth straight year is Roger De La Soul of De La Soul Enterprises.

De La Soul is the world’s leading entrepreneur in restaurants, television, social networks, real estate, and commodities. “I just don’t understand how I am not in the running,” explains De La Soul, “I find it atrocious when such a respected and honored news organization submits people like Thomas Beatie – the man-mom, Joaquin Phoenix, and the Twitter guys! I’m bringing people together, not isolating them, aggravating them, or confusing them. My services help people throughout the nation to cope with their everyday stress in their lives.”

What De La Soul is referring to are his numerous start-ups: pickonaforeigner.com, smokeymeatstomach.loaf, Water Bar, Fat Fux, Poop in a Pail, and ManicTV.

“With my foreigner social networking site,” claims De La Soul, “I try to educate and spread understanding in our multi-cultural world. My Fat-Fux chain of restaurants have saved more marriages than Oprah’s Dr. Phil ever could, and the sheer confidence that one garners from using my Poop in a Pail product is the ultimate tool to boost self-esteem.” Always one to love the limelight, De La Soul has even tried his hand in acting, appearing as himself in his commercial for his ground breaking Water Bar restaurant in Manhattan. “I figure, why not? If Brangolina can go from acting to humanitarian causes, then why can’t the biggest humanitarian on the planet, move into acting?”

Many of De La Soul’s practices have drawn considerable scrutiny over the years, but De La Soul believes that all great men end up under the microscope. “When I was contacted directly by the Dalai Lama, and he was thanking me that my Poop in the Pail product was helping with his non-violent cause for Tibet, I knew I was doing good work. It isn’t easy being the King of all Media, but apparently it’s a lot more difficult to get on Time’s fucking 100 most influential list…unless of course you change genders, sexually assault someone, or bilk billions from people.”

Wednesday, March 18, 2009

Felicia Day does not bring ROI, brings pain and heart break

(MP) – “Do you love watching nerds kiss? Can’t get enough of long goodbyes?” These questions are the basis of a new social networking site called Nerdykisses.longgoodbyes (http://tinyurl.com/dyukj7). Started by Eugene and Claudia Pembertin in 2008, their quest began as a labor of love via angel seed money through their WoW (World of Warcraft) community. “Our avatars, Trevenian and Persephone, reached out to the Alliance throughout Azeroth, and the Alliance responded,” Pembertin explains, “all of our fellow night-elves contributed, much like a dowry to our union.” Pembertin refers to the couple’s actual meeting after falling in love online as their WoW avatars. “We were so excited that we used to film our love for our friends to see all the time,” explains Claudia, “so much so people were actually hooked! Like Ever-crack!”

It does not take a whole lot to divert the attention of today’s Millennials (hell, even the majority of Gen Xers for that matter), but for every new start-up and new social networking sight, the bottom line will always be to monetize the content. In the business community, ROI (return on investment) is how much profit or cost saving is realized, and is sometimes used as a way to grade how well a company is managed. So when the Humans, Gnomes, and Dwarves of the Alliance came calling, the Pembertins had nothing to show them. “They banished us!” explains Eugene, ”these lesser races had the nerve to cast us out! I was desperate!” This desperation drove Eugene to go on a quest. That quest would lead him to the SXSW festival, that quest would lead him to his true desire, THAT quest would lead him to…Felicia Day.

Felicia Day: actress, producer, writer, editor, serial tweeter, accomplished violinist! How could this siren’s song not hypnotize a helpless Eugene Pembertin? “I didn’t even realize he was gone, “notes Claudia, “one morning I awoke, turned to check if he had to use the bathroom, but he wasn’t there. I called everywhere. I looked everywhere for some information as to his whereabouts…and that’s when I found it.” This buried treasure that Claudia uncovered was a vast collection of photo-shopped pictures of Felicia Day and Eugene in strange WoW costumes, sexually explicit poses (with their heads on porn stars bodies), and crumbled tissues and stiff socks. “I knew then where he was. I can’t for the life of me figure out how he hid this, how he’s become obsessed…how he got his socks so stiff.”

Those answers were found on Eugene’s arrival home, defeated, later that week. Eugene had gone to SXSW, followed Felicia Day from the shadows like a night-elf, and tried to approach her. He was blocked by an irate “Dr. Horrible Sing Along Blog” fanatic, who was trying to get Felicia to give him Doogie Howser’s (Neil Patrick Harris) number. “And then…she was gone.” Explains Eugene, “I thought, at first, that if she would come on nerdykisses, and kiss me, and hug me, and ride on my back like a pony, that “The Alliance” would welcome Claudia and I back; but, I realized that my obsession ran a little deeper.”

Today, Eugene and Claudia are still together, trying to keep their website above water through our current recession. “I don’t know what our future will be,” explains Claudia, “we’re probably going to have to bring in others to kiss and hug on our site, and become more of a distributor of kissing content. We might have taken our show as far as it could go.” And what of Eugene’s indiscretion turned obsession? “Look, I’m not saying it’s easy, I try to gain her trust back every day...day…Felicia Day…sorry. As I was saying, it’s gonna be hard, but I need to rejoin “The Alliance” with my maiden at my side! This is certain. If I can survive “corrupted blood” at Ironforge, then I can do anything. This is my ‘instance dungeon’, and I’m gonna mine it for all the treasures I can.”http://tinyurl.com/dyukj7